Websites and systems for food producers and food brands
A website, a reseller portal and product data for food companies. Recipes, stockists, allergens and traceability in one place, connected to your systems.
What usually gets in the way
Product data in ten spreadsheets
Ingredients, allergens, nutrition values and EAN codes have to match everywhere: on the pack, on the web and at every chain.
Resellers who email their orders
Orders arrive by email, phone and text and are typed in by hand. It takes time and goes wrong.
A brand that isn't where people look
Shoppers search for recipes and where to buy. If the answer isn't on your site, they find someone else's.
Traceability when something goes wrong
In a recall you need to know quickly which batches went to which customers. With paper and spreadsheets it takes hours.
What we can build for you
A website for the brand
Products, recipes and where to buy, on a website you update yourselves. Like the one we built for Taco Kings.
About WebsitesA portal for resellers
Shops and restaurants order, see their prices and download product sheets and images themselves.
About Client portalsProduct data in one place
Ingredients, allergens, nutrition values and EAN codes are kept in one place and used on the web, in the portal and on product sheets.
About Business systemsBatches and traceability
Every batch is recorded from raw material to customer, so you see straight away what's affected if something has to be recalled.
About Business systemsOrders to your accounts
Orders from the portal and the online shop go on to Fortnox, Visma or your ERP.
About Integrations
Systems, standards and rules
- GS1 and Validoo
- Product information to the GS1 standard, which Swedish grocery retailers collect through Validoo.
- Allergens and nutrition
- Food information under EU Regulation 1169/2011, with the same details on the pack and on the web.
- Traceability
- EU food law requires you to know where each ingredient came from and where each product went, one step back and one step forward.
- Fortnox and Visma
- Orders, customers and invoices sync with your accounts.
- EDI
- Orders and invoices with chains and wholesalers in the format they require.
- Staff register
- Food wholesalers in Sweden must keep a staff register under the Swedish Tax Agency's rules.
Case studies in this industry
How it works
Prototype and design system
Tell us what you want to build and we'll make a clickable prototype and a design system for it. Free, so you see what you get before you decide. If a project doesn't need a prototype, we do a free audit or workshop instead.
Needs, requirements and plan
We go through how you work today and what gets in the way. It becomes a requirements document and a plan where what makes the biggest difference gets built first, and a proposal with a fixed price per stage.
Kickoff workshop
Us, you and the people who'll use it, in one room. We agree what's included and walk out with a plan and the first stage under way.
Follow-up
We build in short rounds with a demo after each. After launch we follow up against the goals and improve what matters most.
Why a micro studio?
A food company often needs both a brand people notice and a system that keeps the products in order. With us, the same three people do both, so the website and the product data fit together from the start.
We are three people: Christos Potamitis, Olof Öhrn and Max Rosberg Somerlock. The people you meet in the first meeting are the same three who design, build and run it afterwards.
The same people all the way
Olof is your contact from the first meeting through the whole project, and the three of us work so closely that what you tell us reaches the people who build.
Quick decisions
Questions get quick answers and decisions get made in the meeting. You talk directly to whoever can answer, not someone who has to go and ask.
A fixed price per stage
The project is split into stages with a fixed price for each. You know what the next step costs before it starts, and you can change direction between stages.
A network for the rest
What we don't do ourselves, such as IT operations and infrastructure, is done by hand-picked partners. You still have one contact: us.
It also sets a limit, and we're honest about it. We take on a few projects at a time, and if we're not right for yours, we'll tell you on the first call.
Frequently asked questions
- Yes. Products, ingredients, allergens and nutrition values are entered once and then shown on the website, in the portal and on product sheets. Change a recipe and it changes everywhere.
- Validoo is GS1 Sweden's product information service. Swedish grocery retailers collect item data from it, so that's often where your details need to be right first.
- The EU food information regulation lists fourteen groups of allergens that must always be declared, such as gluten, milk, eggs and nuts. On pre-packed food they must be emphasised in the ingredients list.
- Yes. Resellers sign in, see their own prices and range, place orders and download images and product sheets. The order then goes on to your finance system or ERP.
Tell us how you work today
A first conversation costs nothing. We listen, ask questions and tell you honestly whether and how we can help.